"My book has great reviews, but it isn't selling that many copies."
Has that ever happened to you?
There are two parts to the selling equation: visibility and conversion. Visibility includes things like Facebook ads and TikTok. Those things are important, but the truth is they are not enough. Your book cover might work great for your existing fans... but you already have them. The question is: Does your book cover convert new readers?
You could ask your author friends, but that's anecdotal. You could poll your reader group, but their opinion is biased. Instead use data to figure out what really makes readers click.
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